what are the goals?
produce good content, be knowledgeable, don’t suck
meet audience expectations, handle dissatisfaction
gather feedback pre-event
manage content during event
learn / adjust post-event
who is the audience/customers?
conference organizers
speakers/moderators/panelists
audience (paid vs free?)
press/bloggers
blogosphere / tweet-o-sphere / online chat / backchannel
(people who weren’t there… but still participate
what is the problem / issue to address?
conf speakers / content don’t [...]
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